Bosco Violin Supply

Eastman MAP and NO INTERNET Policies


Eastman has concluded that certain types of advertising can affect our goodwill and is damaging to the standards and reputation that Eastman products have achieved. Therefore, Eastman has a Minimum Advertised Price ("MAP") policy.

Objectives:

  1. To ensure that our dealer-product relationships are consistent and value based
  2. To maintain the proper positioning of Eastman products in the marketplace

The MAP Policy: Authorized Dealers may advertise Eastman products at or above the minimum advertised price where a MAP price is indicated. For purposes of the MAP Policy, "advertising" means any advertising through authorized media. Authorized media consists of billboards, newspapers, magazines, catalogs, brochures, direct mail, retail flyers, television, radio, e-commerce, forums and dealer Internet sites or any other method which uses the hypertext transfer protocol ("http") or any internal link to a web based shopping cart is considered advertising for the purposes of this policy. Any products designated with "No Internet" may not be advertised online.

 

Advertising non-qualifying product violates the MAP policy. Advertising qualified product at prices below the MAP violates the MAP policy. Any price with a "strike through" treatment is not considered a proper display of the MAP or higher price. Any advertised price, discounts such as coupons, or free accessories resulting in an effective advertised price for Eastman products at less than the MAP will constitute a violation of the MAP policy. A Dealer who advertises bundles of products, which include Eastman products, must advertise the price or value of the Eastman products at or above the MAP. For example, the advertised bundle should say "includes Eastman product, which has a suggested retail price of $XX.00 (or higher)".

The MAP Policy applies only to the dealer's advertised prices, not selling prices. Dealers are free to sell Eastman products at whatever price they choose.

Any of the instruments of the Eastman 80, 95, 100, 140, or 200 models may not have any prices advertised online.

Any Dealer found to be in violation of the MAP Policy may lose their dealer status.

 

(Adapted from the 2017 Eastman Strings price list). Updated 02/06/18

Bosco Violin Supply
343327 Ebenezer Road, Mount Elgin, Ontario N0J 1N0 CANADA
Toll Free: 1-800-366-0571 | Tel: (519) 485-1889 | Fax: (519) 485-4015
www.boscoviolinsupply.com | contact@boscoviolinsupply.com
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